March 8 is International Women’s Day, a day that we’re proud to celebrate every year. 

The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.

And International Women’s Day is the perfect occasion to recognize all women and their successes. First celebrated in 1911, the holiday has evolved into a global celebration honoring the economic, political, and cultural achievements of women everywhere. The theme for 2023’s holiday is #EmbraceEquity, with the organizers urging us all to “challenge gender stereotypes, call out discrimination, draw attention to bias, and seek out inclusion.”

For us at RevitaLash® Cosmetics, the day is a time to reflect on our Co-Founder Gayle’s inspiring strength in the face of adversity.