THE BLOG

If you lived through the years of overplucked brows (hello, ‘90s and early aughts) or you’ve just seen the photos, then you know why we’re obsessed with brow health today. Once upon a time, it was on-trend to pluck or wax brow...

Not long ago, it seemed like every makeup look in our feeds featured over the top faux lashes and blocky, heavily filled in brows. But these days, a more natural-looking aesthetic has replaced the full glam face, and no-makeup...

False eyelashes have been a beauty staple for decades. Sold as strip lashes, clusters, or singles, they can be made of synthetic materials (faux mink) or natural hair (such as mink) and are designed to be applied temporarily, ...

Full, natural brows are widely coveted today, and there’s no shortage of products and procedures to achieve them. Between pencils, powders, and gels, to services like microblading, tinting, and brow lamination, the options to h...