Our Impact
Over a billion lashes beautified. Countless lives touched—all thanks to you.
BEAUTY WITH PURPOSE
“We have developed these products to revitalize the mind and body. This is what RevitaLash is inspired by.”
RevitaLash® Cosmetics Co-Founder
Our story began in 2006 with one product: the original lash conditioner, created by a physician to help his beloved wife feel beautiful during her long battle with breast cancer.
Today, we offer an entire collection of cosmetics that enhance the health and natural beauty of your lashes, brows, and hair—while giving back to the cause that started it all, every day of the year. And we couldn’t do it without your help. Every purchase you make benefits breast cancer research, treatment, and education—and furthers the impact we make, together.
Ready to make your impact?
Discover how we give back with your support.
GAYLE'S MEMORY
Our Co-Founder Gayle Brinkenhoff proved that it is possible to live a full, meaningful, passionate life, even in the face of a fatal breast cancer diagnosis. Gayle was the inspiration for her husband, Michael Brinkenhoff, M.D., to create RevitaLash® Cosmetics. Her passion for giving back to others guides our mission today.
Our Proudest triumphs
2006
The Original Lash Serum
Our founder, ophthalmologist Michael Brinkenhoff, M.D., creates the first lash serum formula to help his beloved wife Gayle feel more beautiful during her battle with breast cancer.
2007
First Lash Serum Sold
Dr. Brinkenhoff’s innovation delivers such incredible results that it has to be shared. The first lash serum debuts on the market, creating a new category within the beauty industry. Gayle Brinkenhoff coins the name: RevitaLash.
2007
First Trade Show
We appear at our first trade show, the International Esthetics, Cosmetics & Spa Conference in Las Vegas. Now beauty professionals throughout the U.S. can share with their clients the lash enhancing serum that has the industry buzzing.
2008
RevitaLash Cosmetics Goes Global
Next stop: Share the secret to incredible lashes with the entire world. Our breakthrough lash serum launches in its first international market, the United Kingdom.
2009
Hair by RevitaLash
First lashes, then brows…now a physician-developed solution to transform fine, thinning hair. Our first hair product hits the market under the name Hair Advanced. Today, you’ll recognize it as Volume Enhancing Foam.
2009
Mascara Moment
Our first color cosmetics launch, Volumizing Primer and Mascara (now Double-Ended Volume Set), debuts with an innovative blue primer formula and mascara that leaves lashes looking full, voluminous, and healthy.
2010
The Original Brow Serum Launches
We bring the technology that transformed lashes to a new formula created specifically for brows. It is an instant favorite among editors, industry experts, and beauty lovers everywhere.
2010
We’re on TV
Viewers from around the country tune into our first broadcast appearance on QVC in the UK.
2010
Destination: Luxury
Our products make their debut at the beauty counter in our first international department store, Fenwick—the storied UK chain that has been providing a luxury shopping experience since the 19th century.
2012
Giving Back
We begin our official philanthropic partnership with City of Hope, world-renowned pioneers in cancer research, treatment, and prevention. Our shared efforts continue today over a decade later. Learn more about how your purchase gives back.
How Your Purchase Gives Back
2019
International Expansion
Our Milan, Italy manufacturing begins to meet, and increase demand. The following year, our Netherlands distribution begins, bolstering our presence in Europe.
2021
100,000 Online Orders
We earn a Shopify Silver Milestone award for reaching 100,000 revitalash.com orders shipped…and counting.
2021
10 Million Lash Serums Sold
With our physician-developed eyelash conditioners loved in over 70 countries around the globe, we reach a major milestone with 10 million lash serums sold since 2007.
2022
Our Lash Serum Family Grows
Now beauty lovers have even more options with the launch of RevitaLash® Advanced Pro, our professional formula available exclusively through select locations, and RevitaLash® Advanced Sensitive—the first ophthalmologist-developed lash serum made specifically for sensitive eyes.
2022
Best of Beauty Hall of Fame
Our RevitaBrow® Advanced wins its 10th consecutive Allure Best of Beauty Award, earning it a spot in the publication’s prestigious Best of Beauty Hall of Fame—a perfect crescendo to mark over a decade as the beauty experts’ favorite brow serum.
2023
Over $4 Million Donated
We reach the mark of $4 million in support, products, and funding donated to lifesaving cancer initiatives since 2018—thanks to your help.
