Lash

THE ULTIMATE GUIDE TO OUR AWARD-WINNING HERO LASH SERUM

Shannon Mitchell

Picture this: The year is 2006. An ophthalmologist in California creates a unique eyelash conditioner for his beloved wife to help her feel more beautiful during her battle with breast cancer. The results are so incredible, they share the product with the world—and nothing is ever the same.

The product was our original lash serum. When it launched, a whole new category of cosmetic products was born. Since then, hundreds of serums that promise to transform lashes have hit the market as interest in lash serums has grown. But RevitaLash® Advanced remains a step above the many imitators.

RevitaLash® Advanced

Today, RevitaLash® Advanced is one of the best-selling lash serums in the world. In fact, one is sold every 30 seconds* around the globe! With all the buzz about our hero lash formula, we get tons of questions about how to use it, who it’s for, how it works – the list goes on and on. Here, we’ve rounded up the most common questions about this breakthrough product (plus our Sensitive and Pro versions)… and how it’s changed the way people everywhere care for their lashes.

How Our Lash Serum Works

Amazing results are what set RevitaLash® Advanced apart. Unlike unproven products that promise to enhance lashes but don’t always deliver, our physician-developed formula really works. And the secret to its visible results is our proprietary BioPeptin Complex®. This technology includes peptides, biotin, lipids, and green tea extract rich in panthenol. Together, its powerful ingredients condition, strengthen and soften eyelashes. They also defend lashes from breakage and brittleness. Our RevitaLash® Advanced serums contain breakthrough technology for The Curl Effect®. This patented technology can give natural lift and curl to lashes (have you seen the before and after results?). It works by delivering essential nutrients directly to lashes to help them thrive. We like to call it a lash lift without the appointment. You’ll find this technology in our RevitaLash® Advanced Sensitive and RevitaLash® Advanced Pro formulas, too. Nourishing botanical extracts and essential vitamins are some of the other ingredients that power RevitaLash® Advanced. Plant extracts ginseng and Swertia japonica are high in antioxidants that help protect and revitalize lashes. Saw palmetto provides fatty acids and plant sterols to help condition and add shine. And amino acids and B vitamins help fortify, smooth, and condition eyelashes.

Over 30 Industry Awards—and Counting

Thanks to its unparalleled results, RevitaLash® Advanced has become a favorite of beauty editors and their readers. To date, our hero lash conditioner has won over 30 industry awards, and they just keep coming. In 2023, RevitaLash® Advanced won four awards, including a Cosmopolitan Readers Choice Award. Cosmo’s editors called it, “Your secret weapon for making natural lashes feel super strong and healthy.” Our star lash serum also won a 2023 Readers Choice Award from New Beauty. The publication named ours their “Favorite Eyelash Serum.” One reader raved, “I like that this was created by a doctor because it doesn’t irritate my eyes, yet it transforms my lashes!” Our lash serum has won awards from magazines like Harper's Bazaar, InStyle, and Glamour, among others. RevitaLash® Advanced has also earned rave reviews from real users, with more than 29,000 five-star reviews/ratings.†

Is Lash Serum Safe for Eyes?

As a physician-led brand founded by an ophthalmologist, safety is our top priority. Our lash serums are designed to stay where they are applied and not come in contact with eyes. They’re purposefully formulated with a thickener to ensure that the product remains on the eyelashes where it is applied and does not drip into the eye. Our unique applicator wand is developed to apply a very small amount of product to the eyelashes. Comprehensive, objective testing has demonstrated the safety of our lash serums. To learn more about the safety of our lash serums, please see our frequently asked questions.

Can People with Sensitive Eyes Use a Lash Serum?

If you have sensitive eyes, it’s important to choose a lash serum formula that’s designed to minimize irritation. All our lash serums are hypoallergenic, made without known irritants (parabens, phthalates, gluten, oil), and made to deliver beautiful, healthy lashes. Some people with sensitive eyes may react to any product used around the eyes, including lash serum, mascara, and eye cream. These people often have sensitive skin as well. That’s why we created the first-ever ophthalmologist-developed lash serum made specifically for sensitive eyes. With RevitaLash® Advanced Sensitive, we sourced ingredients known to provide lash beautifying benefits that are designed to be gentle and mild. These ingredients were specifically sourced with our irritation-prone, sensitive users in mind. Our newest innovation, Revitasome® Technology, features a plant-based liposomal encapsulated delivery system to aid in stable, slow-release ingredient absorption into the eyelashes. RevitLash® Advanced Sensitive contains peptides and amino acids to strengthen and nourish the lashes, and it also contains ingredients like rice protein and aloe vera, both known to be mild and gentle for the delicate eye area. The results are impressive. In an 8-week independent consumer study of 161 users, 98 percent experienced healthier lashes. Ninety-seven percent did not experience redness, and 93 percent did not experience irritation. This was the case even though 20 percent of the study participants had experienced sensitivity/irritation to other lash serums they’d used in the past.

FREQUENTLY ASKED QUESTIONS

How should I apply RevitaLash® Advanced lash serum, and how often?

Once a day, apply one thin line of RevitaLash® Advanced directly to clean, dry upper eyelashes only, above the lash line. Dip the applicator brush into the bottle one time for both eyes. Use sparingly as dripping into the eye may cause irritation or other unwanted effects. Let dry completely (2-3 minutes) before applying additional beauty products or going to sleep. For best results, prepare the eye area with our Micellar Water Lash Wash before applying your lash serum to ensure lashes are cleansed and free of residue.

How long will it take to see results with RevitaLash® Advanced?

While everyone is different, many people report noticing more beautiful lashes immediately. In a 6-week independent consumer study of 63 participants using RevitaLash® Advanced, 98 per cent experienced improved lash appearance.

Can I use a lash serum like RevitaLash® Advanced after a lash lift or tinting?

Yes! RevitaLash® Advanced is safe to use after a lash lift or tint. You should wait two days after the treatment to resume using your lash conditioner. However, we do recommend first consulting with your lash artist just to be sure.

Can I use RevitaLash® Advanced with false eyelashes or eyelash extensions?

Also yes! RevitaLash® Advanced is safe for use with eyelash extensions or false eyelashes. It can actually help retain the health and beauty of your natural lashes. It helps minimize the damaging effects often seen with the prolonged use of lash extensions.

Will RevitaLash® Advanced lash serum change my eye colour?

When applied as directed, and due to the formula and brush specifications, RevitaLash® Advanced should not get into the eyes, and therefore, should not have any physiological effect on your eyes, including the colour of your eyes (iris).

Can I use RevitaLash® Advanced on my eyebrows?

No, RevitaLash® Advanced is formulated for use on the eyelashes only. However, our RevitaBrow® Advanced Eyebrow Conditioner is formulated for use on the eyebrows. Our brow serum is powered by the same breakthrough BioPeptin Complex® to condition, strengthen, and soften brows. Each of our serums has a custom-designed applicator to allow for precision application in the area where it is intended to be used. Is RevitaLash® Advanced Eyelash Conditioner available for purchase in California? As of April 3rd, 2024, RevitaLash® Advanced Eyelash Conditioner, RevitaLash® Advanced Sensitive Eyelash Conditioner, and RevitaLash® Advanced Pro Eyelash Conditioner are all now available for purchase in California from our website and authorized resellers. This follows the successful resolution of a private lawsuit.

Conclusion: From the Lash Serum Pioneer to the Gold Standard
Our original lash serum began as a gift of love, created by a physician for his wife. Today, our RevitaLash® Advanced formula has become a global sensation. The success of RevitaLash® Advanced is not just about remarkable results; it's a testament to innovation and dedication to quality. With its revolutionary key ingredient complex, BioPeptin Complex®, this lash serum has rewritten the standards for eyelash care. It has dozens of industry awards and users around the world trust it. Learn what it can do for your lashes and lash health: start your journey today. *Based on 2022 sales of RevitaLash® Advanced, divided by the number of seconds in a year. †Aggregate total of all 5-star reviews globally as of 10/6/22.