GIVING BACK IN NZ
A core value of RevitaLash® Cosmetics is making a meaningful impact in the lives of those affected by cancer.
We go above and beyond to support our local community here in New Zealand, ensuring that
those facing a difficult diagnosis receive not only donations but also direct, tangible support.
Local Initiatives
Pinc & Steel is a cancer rehabilitation charity that provides specialised physiotherapy, exercise programs, and support to help cancer patients regain strength, mobility, and confidence during and after treatment.
Since 2019, RevitaLash® Cosmetics New Zealand has raised over $75,000 for Pinc & Steel, supporting their life-changing work for cancer survivors. Every $150 funds a one-on-one physiotherapy session for a cancer patient, while $200 provides 20 group rehabilitation sessions, helping survivors regain strength and confidence.
- 2019 Eat Drink Pink: Our first fundraiser raised $11,800 for Pinc & Steel.
- 2020 Eternally Pink: Due to COVID-19 restrictions, we launched a fundraising jumper with all profits donated to Pinc & Steel.
- 2021 Empower Me Pink: Our first online fundraiser, donating $10 per attendee to Pinc & Steel.
- 2022 Eat Drink Pink: Our in-person fundraising event made its post-COVID return, raising $21,800.
- 2023 Eat Drink Pink: In partnership with Cordis Auckland and the Auckland Business Chamber, we achieved our largest fundraising total to date of $35,000.
Look Good Feel Better is a charitable program that offers free workshops and support to help people undergoing cancer treatment manage the physical and emotional side effects, boosting their confidence and well-being.
At RevitaLash® Cosmetics New Zealand, we are proud to support local breast cancer initiatives, giving back to the community that inspired our brand.
Each October, we launch our annual Pink Promotion in honour of Breast Cancer Awareness Month. For every sale of RevitaLash® Advanced or RevitaBrow® Advanced during the month, we donate a one-month supply to the Look Good Feel Better Trust, providing support to those undergoing cancer treatment in New Zealand.
Since 2018, we are proud to have donated over 6,000 products to Look Good Feel Better New Zealand, supporting those undergoing cancer treatment.
Every day, nine women in New Zealand are diagnosed with breast cancer, and more than 600 Kiwis will lose their lives to the disease this year.
Despite the importance of early detection, 60% of young women don’t know the signs of breast cancer beyond a lump. Raising awareness and encouraging regular self-checks can make a life-saving difference.
Every month, TOUCH, LOOK, CHECK for changes and visit your GP if you notice:
- A new lump
- An inverted nipple
- Nipple discharge
- Crusty nipple
- Dimples, puckering, or dents
- Orange peel-like skin
- Unusual breast pain
- Shape change
Gemma's Story
In 2017, while on holiday in Vietnam, Gemma Delia discovered a lump in her breast that soon became painful. Upon her urgent return to New Zealand, she was diagnosed with Stage 3 breast cancer at just 30 years old.
Initially navigating her journey privately, Gemma later chose to share her story through the RevitaLash Cosmetics platform in New Zealand, hoping to encourage women—especially young women—to be proactive about their breast health, regularly check for changes, and seek medical advice without delay. Her goal was simple: to help save lives.
Following her mastectomy, Gemma experienced difficulty lifting her arm, along with other side effects from major surgery and chemotherapy. Despite the physical toll of cancer treatment, there is no government funding in New Zealand to support rehabilitation for cancer patients. While ACC provides coverage for injuries such as sprains and fractures, those recovering from cancer surgeries, chemotherapy, and radiation must often navigate rehabilitation on their own.
This gap in support led to the creation of the Pinc & Steel Foundation, which provides cancer rehabilitation programs like PaddleOn, helping patients regain strength and improve their quality of life. After attending a PaddleOn session, Gemma spoke passionately about the experience—sharing how, after months of being confined to hospitals and doctors' offices, it was an incredible relief to be out on the water, in the fresh air and sunshine, engaging in physiotherapy that truly made a difference.
Thanks to the generosity of those who attend our Eat Drink Pink and Empower Me Pink fundraisers, continued support for this vital charity has been possible, directly benefiting many individuals on their road to recovery.
Tragically, Gemma passed away suddenly in September 2019 at the age of 32. In her memory, RevitaLash® Cosmetics New Zealand urges Kiwis to check for changes monthly and seek medical attention if something doesn’t feel right.
Pink In Action
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