Celebrating 20 Years

Kiara Cosmetics founder Annemarie Mason says the milestone represents far more than longevity.

“For me, 20 years represents something far deeper than a milestone. It represents longevity built on integrity. In an industry often driven by trends, quick wins, and constant newness, RevitaLash® Cosmetics has taken a different path. It has grown with intention, prioritised safety, and remained committed to giving back, not just when it’s visible, but consistently over time.

It’s not just the 20 years that stands out, it’s how that longevity has been built and sustained. RevitaLash® Cosmetics hasn’t chased growth at the expense of trust. It has built a global reputation by focusing on efficacy, credibility, and doing things properly.”

Mason, a long-time lover of the brand who previously worked with RevitaLash® Cosmetics before bringing it to the New Zealand market through Kiara Cosmetics, says that trust continues to drive the brand’s success locally.

“As a distributor, that matters. You are not just choosing a product, you are choosing what you stand behind, what you bring into clinics, and what you put in front of your customers.

In New Zealand, trust is everything. It is why the brand has continued to grow here, and why we see such strong loyalty from both professionals and consumers.

For me, it comes down to alignment. Being part of a brand that leads with purpose, backs its products, and consistently shows up for something bigger than itself is something I’m genuinely proud to represent.”

As part of the global anniversary celebrations, Annemarie and Kiara Cosmetics General Manager member Ineke Pronk will travel to Ojai, California in May, joining RevitaLash® Cosmetics USA and distributor partners from around the world to celebrate the milestone and reflect on the brand’s next chapter.

Locally, Kiara Cosmetics will continue to build on its fundraising efforts through initiatives including Empower Me Pink, with all funds raised in New Zealand matched dollar for dollar by RevitaLash® Cosmetics USA, directly supporting the cancer rehabilitation community here.

In 2025 they raised 64,800 for Pinc and Steel, now named the Cancer Rehabilitation Foundation and aim to beat this record in 2026.

The milestone year also signals what’s next for the brand, with new product innovations and global launches set for later this year.

For New Zealand consumers and clinics alike, the 20-year celebration is both a reflection on the brand’s legacy and a commitment to what comes next, continued innovation, trusted results and purpose-led impact.